Get it On! is a community-focused, Social Marketing programme that aims to build a condom culture across New Zealand. Get it On! encourages all gay and bisexual men to use condoms and lube every time they have sex.

Get it On! is a sexy, urban call to ‘love your condom’. ‘Love your condom’ is about moving us past all those lame excuses not to be safe, and inspires us to not just tolerate, but love the sexy confidence that comes with condom covered cocks.